La Liga announces broadcast deals with Premier Sports and Disney
La Liga confirmed landmark broadcast agreements in the UK and Ireland ahead of Matchday 1.
The schedule covers opening-week fixtures, including Real Madrid vs Osasuna on Tuesday night.
Distribution strategy targets wider reach and consistent kick-off windows.
“UK & Ireland broadcast schedule (BST) — Matchday 1.”
Impact: guaranteed carriage supports audience growth for Spain’s top flight in a crowded August sports calendar.
